Brand Positioning
Review audiences, brand messaging and communications priorities.
Strategic Advisory
We advise founders, executives and in-house teams on brand communications, digital investment decisions and team management.
Review audiences, brand messaging and communications priorities.
Voice, visibility and editorial planning for founders and executives.
Budget priorities, team and agency reports, performance indicators and measurement planning.
Clarify responsibilities and agree how your existing team will put the strategy into practice.
Sessions are led by Metehan Karataş, founder of MK Yeni Medya. He began his career in İzmir in 2013 and has worked on digital advertising and e-commerce projects across sectors. He served on the board of the İzmir branch of the Turkish Informatics Association and chaired its young professionals working group for four years. In 2023, his venture was accepted after a committee review in Estonia, where he opened an office in Tallinn.
His statistics background at Ege University and sociology studies at Istanbul University inform two questions. What does the evidence show, and how will the audience receive the message? The answers shape communications priorities, team responsibilities and how results are measured.
Book a strategy session for a specific decision or arrange regular sessions with your team.